Why DEN?

 No Harsh Chemicals

The chemicals in conventional personal care products are very harsh on skin and may cause irritation or allergic reactions for sensitive skin.

 Natural Fragrance

Many people shop with their nose when it comes to personal care products, similarly to the way most people “eat with their eyes” before putting  any of the food into their mouths. The two human senses will usually help determine a product’s quality in the minds of consumers.

Scents in most of personal care products consist of a mixture of chemicals, and these chemicals can be inhaled throughout the day by people who use these  products.

When choosing personal care products, always make sure that the scents are derived from 100% natural ingredients. Essential oils are perhaps one of the best natural perfumes in the world and the most concentrated in terms of aroma.


Your skin has the ability to absorb certain compounds, when applied topically. If these compounds are from nature, they will nourish the body.

As,Cocoa butter is used as natural moisturizers in most of personal care products, providing essential fatty acids for healthy, youthful skin.

Extracts of white tea, grapes, apricots, and pomegranate seeds provide antioxidant protection and may inhibit enzymes that break down the integrity and elasticity of the skin.

Protection from Premature Aging

Personal care products made with natural minerals generally provide a certain level of sun protection. The skin of the face is thinner and more susceptible to the harmful effect of  UV-related skin aging, so choosing a mineral-rich, organic cosmetic product may help support healthy, youthful-looking skin.

Many organic products contain antioxidants like vitamin C, which has been demonstrated to provide sun-shielding benefits.